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Performance Marketing & Paid Ads Course

A practical course focused on digital advertising, lead generation, campaign optimization, and measurable marketing results.

Course Overview

This performance marketing course in Chennai and Australia is built for marketers, business owners, and career-changers who want to move past organic-only marketing and learn how to plan, launch, and optimize paid campaigns that are measured on real results. You don't need prior ad-platform experience — just an interest in learning how budgets turn into clicks, leads, and revenue. By the end of the course, you'll be able to set up and run Google Ads, Meta Ads, and LinkedIn Ads campaigns, configure conversion tracking and pixels so every result is measurable, use AI tools to generate and test ad creatives and copy faster, read analytics dashboards to calculate cost-per-acquisition and ROAS, and run structured A/B tests to keep improving campaign performance over time. The course is self-paced and hands-on, with every module built around a real campaign task rather than just theory, and it closes with a capstone project where you plan, launch, and report on a multi-channel performance marketing campaign. From there, the natural next step is applying these skills to a real budget and continuing to track how ad platforms and AI tools in this space keep changing.

What You Will Learn

  • Understand performance marketing fundamentals: CPC, CPA, CPM, ROAS, and how paid channels fit into a marketing funnel
  • Set up and run Google Ads campaigns across search, display, and shopping
  • Set up and run Meta Ads (Facebook/Instagram) and LinkedIn Ads campaigns
  • Configure conversion tracking and pixels so campaign results are measurable
  • Use AI tools to generate and test ad creatives, copy, and landing pages
  • Read Google Analytics and ad-platform dashboards to calculate ROI and optimize spend
  • Design and run A/B tests to improve conversion rates
  • Apply everything in a hands-on capstone project: plan, launch, and report on a multi-channel performance marketing campaign

Course Curriculum

Funnel stages, core KPIs (CPC, CPA, CPM, ROAS), and campaign planning Lesson 1 ▶
Search, display, and shopping campaigns, keyword and bid strategy Lesson 2 ▶
Facebook/Instagram Ads Manager, LinkedIn Campaign Manager, audience targeting Lesson 3 ▶
Pixels, tags, Google Analytics, and attribution basics Lesson 4 ▶
Generative AI for ad creatives, copy testing, and landing page optimization Lesson 5 ▶
Bid optimization, budget allocation, and A/B testing methodology Lesson 6 ▶
Plan, launch, and report on a multi-channel performance marketing campaign Lesson 7 ▶

Student Reviews

Student
Student ★★★★★

Great course with practical lessons and useful learning materials.